Pivot and persist: How Nanoclean went from battling air pollution to taking the fight to COVID-19

Launched in 2017, Delhi-based startup Nanoclean began its journey by manufacturing nasal filters to tackle air pollution. Pivoting to face masks seemed a natural progression amidst COVID-19 and the startup has now garnered a government grant of Rs 1.3 crore.

It was business as usual for Delhi-based startup Nanoclean, which specialises in the development of preventive measures for polluted air, until January this year. Nanoclean launched in the market with Nasofilter, a nasal filter that costs only Rs 10. It then came up with filters that can turn any AC into an air purifier and cost only Rs 399. The coronavirus pandemic was an opportunity on Nanoclean’s door, and changed the course of business. The startup has now bagged grants from the government to produce genuine face masks at scale.

Launched in early 2017, Nanoclean was founded by IIT-Delhi alumni Prateek Sharma, Tushar Vyas, and Jatin Kewlani.

In 2017, it won the Startup National Award conferred by the President of India. The startup also has multiple grants on its name from the Government of India, including the Department of Science and Technology, and a joint grant with IIT-Delhi from the Ministry of Human Resource Development.